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Perceptive : The Pretavoir Blog - Insights into the World of Eyewear

Transitions® GEN S Lenses

Transitions® GEN S Lenses

Discover Transitions® GEN S lenses – designed for a seamless, comfortable experience that adapts to your ever-changing lifestyle. Read More
Discover Transitions® GEN S lenses – designed for a seamless, comfo... Read More
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Reykjavik Eyes - From The Land Of Ice And Fire!

Reykjavik Eyes - From The Land Of Ice And Fire!

Pret A Voir is excited to bring you the latest in Nordic-inspired eyewear. Reykjavik Eyes, crafted from high-quality Japanese titanium, a... Read More
Pret A Voir is excited to bring you the latest in Nordic-inspired e... Read More
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F1 Eyewear from the 2025 Grand Prix Season

F1 Eyewear from the 2025 Grand Prix Season

Explore the eyewear of the 2025 F1 Grand Prix, styles worn by George Russell, Lewis Hamilton, Charles Leclerc and more. Read More
Explore the eyewear of the 2025 F1 Grand Prix, styles worn by Georg... Read More
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Saint Laurent Closes Paris Fashion Week with FW25 Collection

Saint Laurent Closes Paris Fashion Week with FW25 Collection

Anthony Vaccarello closed Paris Fashion Week in style with Saint Laurent’s stunning FW25 collection. Discover the runway looks, celebrity... Read More
Anthony Vaccarello closed Paris Fashion Week in style with Saint La... Read More
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Tom Ford's New Era: Haider Ackermann’s Debut at Paris Fashion Week

Tom Ford's New Era: Haider Ackermann’s Debut at Paris Fashion Week

Tom Ford’s latest collection redefines power dressing with bold tailoring and statement eyewear that blends timeless elegance with modern... Read More
Tom Ford’s latest collection redefines power dressing with bold tai... Read More
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A$AP Rocky Is Ray-Ban's First-Ever Creative Director

A$AP Rocky Is Ray-Ban's First-Ever Creative Director

A$AP Rocky joins Ray-Ban as Creative Director, redefining eyewear with bold innovation—plus a look at his courtroom style featuring Ray-B... Read More
A$AP Rocky joins Ray-Ban as Creative Director, redefining eyewear w... Read More
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Olivia Attwood: 'Getting Filthy Rich' Eyewear

Olivia Attwood: 'Getting Filthy Rich' Eyewear

Explore Olivia Attwood's eyewear featured in her hit ITV show - Getting Filthy Rich. Read More
Explore Olivia Attwood's eyewear featured in her hit ITV show - Get... Read More
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Maui Jim Joins Forces with Oracle Red Bull Racing: A Fusion of Performance and Style

Maui Jim Joins Forces with Oracle Red Bull Racing: A Fusion of Performance and Style

Maui Jim, the renowned premium eyewear brand, is making waves in the world of motorsports with an exciting new partnership. The Kering Ey... Read More
Maui Jim, the renowned premium eyewear brand, is making waves in th... Read More
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Tom Ford Icon Collection: The Pinnacle of Luxury Eyewear

Tom Ford Icon Collection: The Pinnacle of Luxury Eyewear

The Tom Ford Eyewear Icon Collection represents the pinnacle of luxury and sophistication. Drawing inspiration from individuals with exce... Read More
The Tom Ford Eyewear Icon Collection represents the pinnacle of lux... Read More
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Selling the City Sunglasses: Netflix's Newest Real Estate Sensation

Selling the City Sunglasses: Netflix's Newest Real Estate Sensation

Netflix’s Selling the City has quickly become the talk of 2025, offering an inside look at New York’s luxury real estate market through t... Read More
Netflix’s Selling the City has quickly become the talk of 2025, off... Read More
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golden globed image

The Eyewear of the Golden Globes 2024

Check out the eyewear worn at the 81st Golden Globe Awards - Pedro Pascal, Billie Eilish, Dominic Sessa, Kevin Costner & more. Read More
Check out the eyewear worn at the 81st Golden Globe Awards - Pedro ... Read More
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Retro Revival: How Gucci’s GG1680S Sunglasses Bring '90s Nostalgia Into Modern Luxury

Retro Revival: How Gucci’s GG1680S Sunglasses Bring '90s Nostalgia Into Modern Luxury

The '90s are back in full swing, with Gucci at the forefront of the revival. The Gucci GG1680S sunglasses effortlessly channel the nostal... Read More
The '90s are back in full swing, with Gucci at the forefront of the... Read More
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