Let's talk Saudi Arabian Sunglasses...

The Saudi Arabian lifestyle is rich in culture, family values, history, entertainment, and a love for luxury fashion. However, the lifestyle of the residents depends on several factors including region, urban or rural location, and social and economic status.

Although several practices are prioritised in Saudi culture, fashion seems to be one of the most predominant. In recent years, the country has seen significant economic growth and a boom in the luxury market. That has led to an increase in the number of wealthy individuals and a rising appreciation for connoisseurship and the finer things in life. You guessed it, this makes fashion a big part of the Saudi Arabian lifestyle, with the traditional dress for men consisting of a white thobe (long robe) and headscarf, while women typically wear an abaya (black cloak) and headscarf. However, younger generations in cities like Riyadh and Jeddah are known for their fashion-forward styles and love for luxury brands. High-end brands such as Louis Vuitton, Chanel, Dior, Saint Laurent, Cartier, and Gucci are highly sought-after in the region as the fashion industry has seen significant growth in recent years.

The boom in the luxury fashion market displays the love for connoisseurship and the finer things in life, reflecting the growing prosperity and increasing appreciation for the good things in life.

FASHION INFLUENCING IN SAUDI ARABIA

Alongside fashion comes marketing. Fashion marketing, in recent years, has been considerably more and more popular on social media platforms - known as influencer marketing. 

Fashion and the influence of dominant social media trendsetters are becoming increasingly important to the Saudi Arabian community, particularly among younger generations. The rise of social media has created a new generation of influencers who have a strong following in the country as they are helping to shape the fashion and beauty trends in the region. Fashion and style are becoming more important to young Saudis, allowing them to express themselves through their style and keep up with the latest fashion trends. Influencers play a huge role in their buying behaviour by showcasing different fashion looks and styles and providing inspiration to their followers.

Influencing has also become a popular career choice for many who see it as a way to express themselves, connect with others, and make a living. Many have found success as influencers and have built large followings on platforms like Instagram, TikTok, and YouTube. Overall, fashion, beauty, and influencing are becoming increasingly important parts of the Saudi Arabian lifestyle and culture. As the country continues to modernise and evolve, these trends will likely continue to grow and significantly impact fashion and beauty industries in the region.

BRANDS PARTNERING WITH SAUDI ARABIAN INFLUENCERS 

Many brands see partnering with popular influencers as a way to reach new audiences, build brand awareness, and drive sales. Influencer marketing is a way to connect with younger, more digitally-savvy consumers who are more likely to follow and trust the recommendations of the influencers they follow.

There are several reasons a brand would want to partner with a Saudi Arabian influencer, in particular. Firstly, to expand their reach. Saudi influencers have a large and highly engaged following on social media. That makes them the ideal partner for brands looking to reach new audiences in that country. By partnering with an influencer, they can tap into their existing network and reach a new and relevant audience that may not be accessible to through other marketing channels. Secondly, Saudi Arabian influencers are extremely trustworthy, especially in the eyes of younger consumers. Therefore, a brand can be seen as highly credible if it is promoted by a Saudi influencer. Finally, the culture in Saudi is unique and vibrant. A brand working alongside influencers living there allows them to adapt to that culture to understand it in a more authentic and meaningful way. It also helps brands to build a strong and lasting connection with consumers within the country. That is extremely important for brands operating within international markets. Understanding their consumers allows them to connect with them on personal level by understanding their wants and needs more regularly. Influencers often enjoy a high level of recognition and respect from their followers and are seen as trendsetters and style icons.

In Saudi Arabia, influencers are likely to work with a wide range of brands, including high-end luxury brands and fast fashion retailers. It ultimately depends on the influencer's style, brand image, and target audience. Some influencers may prefer to work with high-end luxury brands, as these brands align with their sophisticated and upscale personal brand image. These influencers may have a more mature and affluent audience interested in luxury products and services.
On the other hand, they may prefer to work with fast fashion retailers, as these brands often offer trendy and accessible products that appeal to a wider audience. These influencers may have a younger and more budget-conscious audience looking for affordable fashion options.

THE BRANDS ASSOCIATED WITH SAUDI ARABIAN SUNGLASSES

The high fashion brands that resonate with the Saudi influencer community  and Saudi Arabian sunglasses tend to be luxury brands that are well-known for their quality, craftsmanship, and attention to detail. Some of the most popular brands include:

• Gucci: Known for its bold and playful designs, luxurious materials, and iconic logo.
• Chanel: Known for its timeless designs, high-quality materials, and iconic products like the 2.55 handbag.
• Louis Vuitton: Known for its stylish and functional leather goods, including handbags, luggage, and accessories.
• Dior: Known for its sophisticated and stylish designs, particularly in the area of couture and women's wear.
• Prada: Known for its clean lines, luxurious materials, and minimalist aesthetic.
• Hermès: Known for its high-quality leather goods, scarves, and accessories and iconic orange logo.
• Yves Saint Laurent: Known for its chic designs, particularly in the areas of women's wear, accessories, and beauty.
• Cartier: Known for its elegant and timeless jewellery designs, high-quality materials, and iconic products like the Love bracelet.
• Burberry: Known for its iconic trench coats, high-quality materials, and sophisticated designs.
• Fendi: Known for its playful and bold designs, particularly in the area of accessories and leather goods.

It's worth noting that the fashion preferences of the Saudi influencer community can be quite diverse and may vary depending on an individual influencer's style and preferences. Nevertheless, these brands tend to be highly regarded and are often featured in the content produced by influencers in the region.

HIGH-END SAUDI ARABIAN SUNGLASSES PROMOTED BY INFLUENCERS

High-end luxury eyewear is one of the most popular categories among influencers in Saudi Arabia. Luxury eyewear is a statement accessory that can elevate an outfit while making a bold fashion statement. The brands noted above have a strong presence in the Saudi Arabian market and are popular among influencers and fashion-conscious consumers.

Influencers in Saudi Arabia often promote high-end luxury eyewear through social media posts, including pictures and videos of themselves wearing the latest styles. Through this, they help build interest and demand for luxury eyewear brands and particular products among their followers. That drives sales and showcases their style and fashion sense to their followers. Some of the most popular sunglass styles we have seen dominate in the last few years have increased in popularity through social media and influencer marketing. Some recent trends include Prada PR 17WS, Versace 4361, and Balenciaga BB0157S.

SAUDI ARABIAN SUNGLASSES FROM OUR FAVOURITE  INFLUENCERS

Let's jump into some of our favourite Saudi Arabian sunglasses influencers who are huge eyewear lovers according to their social media content. 

Tareq Al-Harbi 

Tareq is an Instagram comedian with a following of over 10 million on Instagram. Born in the United Arab Emirates, he resides in Riyadh, Saudi Arabia. In 2022, Tareq was involved in a regional campaign with Ray-Ban as they released their Middle-Eastern exclusive Wayfarers. He expressed that "...it was truly meaningful that Ray-Ban is choosing to celebrate our heritage."

Noha Nabil

Noha is considered one of the most powerful and influential fashion influencers in the Middle East. The 39-year-old has a following of over 12 million on Instagram and constantly updates her fans with beauty, fashion, and family-orientated content. Nonetheless, she is a huge fan of luxury fashion brands and has collaborated with huge names in the past including, Givenchy, Fendi, Bottega, and Armani, to name a few. Shop her celebrity collection here.

Farhana Bodi

If you are a fan of Netflix's Dubai Bling, you are bound to have heard of Farhana Bodi. The 36-year-old influencer and TV personnel is one of Dubai's most glamorous influencers and is a couture fashion lover. She's frequently wearing brands such as Louis Vuitton, Chanel, YSL, and Prada. Shop her celebrity collection here.

Fai Khadra

31-year-old Fai Khadra has gained worldwide attention for being a model, singer, and social media influencer. The Dubai born star is also most notably recognised as a close, long-term friend of the Jenner sisters. Through his social media presence, Khadra appears to be a style icon and often sports a range of clothing brands in his content. On the eyewear side, Fai loves to pair sunglasses with his looks. He recently brought out a collaboration with Oliver Peoples! The collection features a thin rectangle design created exclusively by the influencer that comes in five different colours. He is also a fan of Balenciaga eyewear. Shop his celebrity page here.

Simi & Haze Khadra

On the topic of the Khadra's, Fai isn't the only member of his family in the limelight. His younger sisters, Simi and Haze, are members of the Saudi influencer scene. The Saudi twins grew up between Riyadh, London and Los Angeles. Alongside influencing an Instagram following of 1.6 million, the pair also are a DJ duo and have their very own make-up line, Haze Beauty. They are a fan of all things fashion with an eccentric style and a love for eyewear. To the right is them pictured with their older brother - all in futuristic Balenciaga shades. 

Taim AlFalasi

YouTube star Taim has already established a highly successful online presence. She documents her travel, restaurant encounters, lifestyle, and fashion sense to her 4.3 million Instagram followers and her fanbase on TikTok, Twitter, and YouTube. She is passionate about her online career and is considered one of the top 10 female Arab influencers! She is a major fan of sunglasses - we have noticed her wearing brands such as Prada and Bottega. Shop her celebrity collection here. 

Fozaza

Alanoud Badr, more notably known as Fozaza due to her successful clothing line, Lady Fozaza, is one of the most sought-after figures in the Middle East. She is a huge style lover and often wears shades from luxury brands such as Celine, Chanel, and Balenciaga, to name a few. Shop her celebrity collection here.

Nadine Nassib Njeim 

Nadine Nassib is a Lebanese Tunisian actress and beauty pageant titleholder with a following of just under 16 million on Instagram. She also happens to be the most followed Lebanese actress on the platform! Her style is ultra-luxurious, and her platform features the model in glitzy dresses, tailored suits and silks garments. She is a big fan of high-end fashion, as we have spotted her in brands such as Lanvin, Tiffany and Co, Michael Kors, and YSL. Shop her celebrity collection here.

Balqees Fathi

Dalal AlDoub

The Kuwaiti fashion influencer and blogger, Dalal AlDoub, is known for her bold yet sophisticated sense of style. She gained popularity through her social media platforms where she showcases her fashion and beauty content. Her fashion style is a mix of traditional and modern influences. When it comes to eyewear choices, the sophistication of her frames is levelled with her clothing style. She also loves to share lifestyle and travel content with her followers, and has worked alongside various fashion brands and companies solidifying her position as one of the leading fashion influencers in the Middle East. Shop her sunglasses collection here.