In 2021, a new chapter began in Prada’s eyewear story. The Italian fashion house, synonymous with timeless elegance, innovation, and impeccable craftsmanship, revealed its Prada Symbole eyewear collection. Featuring iconic glasses and sunglasses, revitalised with a contemporary touch, these frames commemorate the revival of the unmistakable triangle logo through a blend of traditional elements and innovative experimentation.

The Symbole eyewear collection began to evolve in Prada’s SS22 & FW22 collections for both men and women. The captivating Symbole collection represents a modern reinterpretation of the iconic Prada brand. Combining timeless elegance with a contemporary twist, the eyewear pieces celebrate the return of the triangle logo, blending tradition and experimentation seamlessly. With meticulous attention paid to detail, the frames within these collections reflect Prada's commitment to exquisite quality and craftsmanship. With metal and acetate designs, the same distinctive logo found on iconic handbag designs adorns the striking geometric elements, adding a bold and eye-catching touch to every frame.

As the iconic triangle logo takes centre stage, the Symbole collection is a collection that is bound to make a mark on the fashion house forever.

Prada PR 26ZS 16K08Z as pictured above.

Prada Symbole Spring/Summer 2023 Eyewear Campaign

Prada embraces its fashion-forward and contemporary essence in the Spring/Summer 2023 campaign, solidifying its iconic status by further expanding upon the renowned Symbole collection, a testament to the brand's enduring legacy.

Prada's eyewear Campaign for Spring/Summer 2023 presents an intriguing narrative, where the men’s and women’s collections by Miuccia Prada and Raf Simons seamlessly blend into an ongoing story that reflects different aspects of the human experience. The campaign captures enigmatic fragments that unfold continuously, capturing the essence of humanity. Of course, the latest instalment of the Symbole collection commands the spotlight.

In a remarkable collaboration between Prada and Film Director Nicolas Winding Refn, the SS23 season introduces “Touch of Crude”, a film delving into women's lives and exploring the vast landscape of fluid modern femininity.

Captured through the lens of David Sims, the campaign draws inspiration from the allure of classic Hollywood and European films. The images within the campaign are like carefully framed scenes from diverse narratives, offering glimpses into untold stories and unknown scripts. This creates a captivating tension between different perspectives and varied lives.

The SS23 eyewear campaign features a diverse ensemble cast of Prada characters, comprising renowned actors and models who exude immediate resonance on an international level. Actors and models possess an inherent otherness that adds depth and intrigue to the campaign. The multifaceted nature of these individuals is skillfully utilised, introducing a multitude of perspectives that contribute to the overall complexity.

In contrast, the campaign incorporates an element of “crude”, which paradoxically suggests simplicity, directness, and purity. This rawness is showcased through stark sets, reminiscent of cinematic projections that reflect different realities. These settings evoke impressions of interior spaces, offering glimpses into actuality and leaving behind traces of lived experiences.

Iconic Appeal: Celebrities Embrace Prada Symbol Sunglasses as the Ultimate Fashion Statement 

Prada's Symbole eyewear collection has garnered immense popularity among celebrities, who often turn to sunglasses to complete their iconic looks. The blend of timeless design, impeccable craftsmanship, and the allure of the Prada triangle logo make these sunglasses a coveted accessory on red carpets and in the world of high fashion. Celebrities appreciate the effortless sophistication and undeniable charm that the symbol collection brings to their outfits, cementing its status as a go-to choice for those seeking unparalleled style.

The Prada PR 17WS 1AB5S0 sunglasses stand out as one of Prada's most sought-after Symbole models. Worn by notable personalities like Pete Davidson, Maya Jama, Travis Barker, and Camila Mendes, these sunglasses boast a timeless rectangular frame crafted from premium acetate. With their versatile and edgy design, they effortlessly elevate any ensemble. It's no wonder these frames have become one of our top-selling items, beloved by many. 

Prada is renowned for embodying a style that frequently foresees and influences aesthetic trends. The brand’s values, characterised by an innovative spirit, inquisitiveness, and deep-rooted artisanal traditions, are evident throughout the entire manufacturing journey, from the creative process to the final presentation in stores.

These remarkable attributes come to life in the extraordinary Symbole eyewear collection, showcasing sophisticated frames and striking geometric shapes, both unmistakable hallmarks of Prada, accompanied by the iconic triangle logo. Prada continually strives to set trends and influence the fashion landscape, leaving us eagerly anticipating the future of Prada eyewear and its timeless Symbole collection.