The PRETAVOIR Blog | Stay Up To Date With The Eyewear Industry

Stay up to date with the latest news in the eyewear industry.
Discover the latest releases, technical innovations and who is wearing what... From glasses to sunglasses, lenses and frames, we've got you covered.
Feel free to leave us questions and requests in the comments section!

The Countdown To Christmas!

The Countdown To Christmas!

Meticulously manufactured in Japan and inspired by Hublot's famous timepiece intelligence, the sunglasses comes to life through design tradition and modern techniques.
On The Twelfth Day of Christmas...

On The Twelfth Day of Christmas...

The Serpent Boheme included in our Christmas selection made a name for itself over the years as one of the Maison Boucheron’s contemporary signature collections.
On The Eleventh Day of Christmas...

On The Eleventh Day of Christmas...

These special edition sunglasses and optical frames are designed for the eyewear connoisseur. The selection is truly Tom Ford’s own private collection, redesigning and modernizing his favorite frames.
On The Tenth Day of Christmas...

On The Tenth Day of Christmas...

Leisure Society Eyewear are so incredibly designed we’re including this brand twice during our Christmas advent as the brand really is a pioneer in luxury eyewear.
On The Ninth Day of Christmas...

On The Ninth Day of Christmas...

Following on from day five of our Christmas advent, the FRED FG40024U is a more masculine offering than our previously featured FG40021U
On The Eighth Day of Christmas...

On The Eighth Day of Christmas...

CHANEL is a brand synonymous with luxury, our iConnoisseur Collection would not be complete without a pair of Sunglasses by the French fashion house. 
On The Seventh Day of Christmas...

On The Seventh Day of Christmas...

No eyewear brand has truly helped shape the aesthetic of a cultural generation in the same way CAZAL and their sunglasses have.
On The Sixth Day of Christmas...

On The Sixth Day of Christmas...

We’re thrilled to include the TBS 810 in our curated Christmas collection. This frame is for the classy gentleman who admires tradition and glamour.
On The Fifth Day of Christmas...

On The Fifth Day of Christmas...

These striking chunky frames are right at home as part of our iConnoisseur's Collection - Gucci are known globally for their traditional Italian luxury aesthetic.
On The Fourth Day of Christmas...

On The Fourth Day of Christmas...

FRED Eyewear had to feature in our iConnoisseur's Collection as they are unrivalled when it comes to creativity and experience.
On The Third Day of Christmas...

On The Third Day of Christmas...

We had to include OMEGA Eyewear in our iConnoisseur's collection as the brand is synonymous with excellence, innovation and precision. 
On The Second Day of Christmas...

On The Second Day of Christmas...

As part of the iConnoissuer’s Collection, this sunglass design is the perfect unisex frame. Impeccably designed and the perfect eyewear staple that can be worn everyday with no compromise on quality, luxury and style.