Snoop Dogg has become a standout presence at the Paris 2024 Olympics, and it's easy to see why. The iconic rapper has provided some amusing commentary during this year's games, from donning equestrian attire for the dressage event to exchanging pins with Team USA.

The “Drop it Like it’s Hot” rapper, whose real name is Calvin Cordozar Broadus Jr., has been serving as a special correspondent for NBC at the Paris 2024 Olympics. It appears, however, that Snoop Dogg was reportedly paid a substantial sum for his viral Olympic appearances. 

Henry L McNamara, a New York-based venture capitalist and Forbes 30-Under-30 recipient, recently posted on X (formerly Twitter) about Snoop Dogg’s rumoured Olympics paycheck. "Sat next to an NBC exec at dinner," McNamara shared on August 4. He said, “Snoop gets paid $500,000 a day plus expenses to be here promoting the Olympics." But, viewers and fans state that he is 100% worth it. 

Since July 26th, the internet has been treated to some of the most iconic content from Snoop Dogg, much of which has transformed into hilarious memes. His role as a commentator and cultural ambassador has had a significant impact on marketing efforts.

The rapper's unique mix of charisma, broad appeal, and cultural relevance has led to a noticeable increase in viewership; NBC’s five-day average audience was 34 million viewers—an impressive 79% jump from the Tokyo Olympics. So, who’s the real winner of the Olympics? It looks like Snoop Dogg has taken home the gold.

Snoop Dogg's knack for creating viral content is something we can all learn from. His humorous, unconventional, yet relatable commentary, combined with his dressage outfits, swimming lessons with Phelps, and playful attempts at speaking French, have dominated headlines and social media, sparking global conversation.

And speaking of style, Snoop’s sunglasses game has been on point. Let’s take a closer look at some of his best eyewear moments.

Snoop Dogg wears Dita LXN Evo DTS 403 01 Sunglasses on NBC commentary show.

Snoop Dogg wears discontinued Gucci gold oval sunglasses while he attends the mens basketball quarterfinals match between Brazil & USA.

Snoop Dogg attends the beach volleyball women's Preliminary Phase Pool C match between TEAM USA & Team France while wearing Givenchy Sunglasses (GV7057/STARS - now discontinued).

Snoop Dogg wears discontinued Bottega Veneta sunglasses at the Paris Olympics Opening Ceremony 2024.

Discover the full range of Snoop Dogg's iconic eyewear in our Snoop Dogg Sunglasses Collection.