Maui Jim sunglasses were born on the sun-soaked beaches of Maui, Hawaii, where bright sunlight and intense glare demand exceptional eye protection. Founded with the spirit of the islands, Maui Jim has grown into the world’s fastest-growing premium polarized sunglasses brand, now sold in over 100 countries. The brand is celebrated for its Aloha Spirit, commitment to quality, and innovative PolarizedPlus2® lens technology, which protects eyes while enhancing colour, clarity, and detail.

Advanced Lens Technology

At the core of every pair of Maui Jim sunglasses is PolarizedPlus2® lens technology. These lenses eliminate reflected glare, block 100% of harmful UVA, UVB, and UVC rays, and enhance natural colours, providing sharper, more vivid vision. Many models also feature SuperThin Glass, offering crisp, high-definition views in any light. With this advanced technology, Maui Jim sunglasses provide unparalleled eye comfort and protection, making them ideal for both everyday wear and adventurous outdoor activities.

Key Lens Features:

• Reduces 99.9% of glare

• Blocks 100% of harmful UV rays

• Enhances colour and contrast

• Offers lightweight, durable, and scratch-resistant materials

You can read more about Maui Jim Lenses here.

Maui Jim sunglasses are not only technical marvels but also fashion-forward accessories. They have been embraced by adventurers, athletes, and style-conscious individuals worldwide. The brand’s partnership with Oracle Red Bull Racing sees Maui Jim eyewear worn by the team’s drivers, pit crew, and staff, further cementing its reputation for performance and style.

Our collection features some of Maui Jim’s best-selling frames, including the Ho'okipa, Red Sands, and Sugar Beach, offering style and performance.