A year since the unveiling of its first collection as a Kering Eyewear brand, Maui Jim debuts its third collection of PolarizedPlus2 sunglasses, Collection ‘Ekolu, for the dynamic expression of the outdoor enthusiast. With Collection ‘Ekolu, “three” in Hawaiian, Maui Jim embraces innovation, color, and heritage with the introduction of a novel lens material, Maui Ultra, two modern mirrored lenses—Hawaii Seashine and Hawaii Glow—and retro-inspired concepts developed from Maui Jim archival references.
Maui Jim sunglasses were born on the beaches of Maui; designed to protect eyes from the harsh rays of the island sun. Today, Maui Jim is the world’s fastest-growing premium polarized sunglasses brand and is sold in more than 100 countries. Maui Jim is recognized for its unparalleled “Aloha Spirit”, customer service, and advanced PolarizedPlus2 lens technology. All Maui Jim sunglasses block the totality of harmful UV rays and eliminate reflected glare while enhancing color, clarity, and detail. Maui Jim sunglasses have earned the Skin Cancer Foundation Seal of Recommendation as an effective UV filter for the eyes and surrounding skin. In 2022, Maui Jim became part of Kering Eyewear, which belongs to the global Luxury group Kering.
PolarizedPlus2 lens technology is also accessible to those who require single vision and progressive corrective lenses. Maui Jim’s prescription sunglasses provide distortion-free clarity across the entire lens with no compromises to visual comfort, protection and experience as promised by the Brand’s exclusive lens technology. With state-of-the-art prescription labs in America and Europe, Maui Jim offers best-inclass Rx service and industry-leading turnaround times for its digitally surfaced prescription sun lens designs—available in premium lens materials and vibrant lens colours to meet the vision needs and outdoor lifestyle of a global audience
MAUI JIM Hookipa Ultra MJ0676S 003
Collection ‘Ekolu pervasively layers values of innovation, colour, and heritage. Pioneering innovation, Maui Ultra is an ultra-durable, ultra-light lens with an ultra-intense colour resolution. This new lens, which is made in Italy, provides an exceptionally vivid colour perception and resolution, and is crafted starting from a material that delivers unparalleled shatter resistance. Maui Ultra is introduced in Ho’okipa Ultra—a contemporary sporty evolution of the brand’s icon and best-seller Ho’okipa. Meanwhile, the perennial fan favourite, Ho’okipa, is not forgotten with a colourful refreshed palette.
MAUI JIM Hookipa Ultra MJ0676S 001
As an outdoor Brand dedicated to innovation and heritage, Maui Jim continues to inspire a renewed experience of color in the outdoor world. In Collection ‘Ekolu, the outdoor enthusiast, whether a nature lover, experience seeker or open-air athlete, discovers a seamless blend of fashion and function in userdriven designs fit for their next adventure.
Maui Brilliant, segment for the MauiBrilliant lens material made in Japan, is renewed with a shield in the Mask product family and two new lens colors in the Metal Brilliant family, for the appeal of the experience-seeking outdoor enthusiast. Designed for urban movement, the retro-modern Mask combines athleticism with style, while the newest additions to the Metal Brilliant family highlight color in expression with two full-mirror applications. Hawaii Seashine, named after the silvery shimmer of the ocean, is best in direct sunlight as a silver mirror applied over a neutral grey lens, while Hawaii Glow, named after the bright golden hue of sunlight, is perfect in variable lighting conditions as a gold mirror applied over a high-contrast bronze lens.
Maui Jim sunglasses were born on the beaches of Maui; designed to protect eyes from the harsh rays of the island sun. Today, Maui Jim is the world’s fastest-growing premium polarized sunglasses brand and is sold in more than 100 countries. Maui Jim is recognized for its unparalleled “Aloha Spirit”, customer service, and advanced PolarizedPlus2 lens technology. All Maui Jim sunglasses block the totality of harmful UV rays and eliminate reflected glare while enhancing color, clarity, and detail. Maui Jim sunglasses have earned the Skin Cancer Foundation Seal of Recommendation as an effective UV filter for the eyes and surrounding skin. In 2022, Maui Jim became part of Kering Eyewear, which belongs to the global Luxury group Kering.
Shop our Maui Jim Sunglasses Collection
Au Revoir,
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