PRODESIGN Essential Horisont 1 3524

This rectangular Prodesign optical comes in a violet medium demi frame.

About Prodesign:

For five decades (Est 1973 by Jorgen Vesterby and his team of expert opticians), Prodesign Eyewear has epitomized exceptional frames, embodying a confident and experienced approach deeply rooted in their proud Danish design heritage. Throughout the generations, diverse fashion preferences, and across international borders, Prodesign Denmark glasses have consistently delivered as go-to eyewear of unmatched quality.

This year, the brand embarked on a refreshing journey of diversity, introducing vibrant colours and captivating shapes to some of our timeless concepts. By infusing the collection with eye-catching shades of popping purple, dazzling green, and extravagant orange, Prodesign Eyewear is always striving to challenge boundaries and defy conventional work practices.

While Prodesign is renowned for its ability to cater to a broad spectrum of individuals, its 2023 launch aimed to attract an even wider audience while steadfastly preserving its solid Danish DNA. Prodesign remains firmly rooted in Denmark, and with this launch, they introduced a concept inspired by their hometown, Aarhus. Designed in Denmark and manufactured in Japan, Prodesign Denmark frames have innovation and attention to detail in their manufacturing process through and through.

In celebration of their 50th anniversary, the designers delved into their extensive archives, unearthing cherished classics. These treasures have been rejuvenated with fresh, bold colours and innovative shapes, poised to make a triumphant return this year.

ProDesign Denmark Eyewear excels in designing eyewear that accentuates your finest features, meticulously crafting frames with expert precision. As masters of Danish design, ProDesign creates a range of sunglasses and optical glasses with an enduring and timeless style enriched with a touch of uniqueness. Their innovative eyewear ensures a contemporary appeal that will endure for years to come.

What sets the creative team at ProDesign Denmark apart is their shared background as graduates of the esteemed Aarhus School of Architecture. This distinctive foundation infuses their frames with an unparalleled look, setting them apart from other eyewear brands. By utilizing materials like titanium and acetate, known for their versatility and practicality, ProDesign explores limitless design possibilities for everyday wear. Their modern approach to the design process, coupled with a keen eye for fashion influences and functionality, has rightfully earned them the title "Eyewear Architects."

Throughout the initial stages of frame design, the imaginative team at ProDesign goes the extra mile by sketching their creations onto photographs of real faces. This meticulous process allows them to achieve the ideal impression of proportion and size, ensuring a perfect fit. Moreover, the team remains constantly attuned to current trends, utilizing them as inspiration to craft something truly distinctive and unparalleled. While ProDesign sunglasses and glasses draw inspiration from contemporary fashion, they skillfully avoid being solely led by it.

The result? Prepare to captivate attention with their remarkable, one-of-a-kind style that will undoubtedly turn heads wherever you go.

Prescription Lenses:

Our team are specialists at providing optical prescriptions. We offer a range of lens options to suit your vision, lifestyle and budget.
For more information on selecting your lenses please visit our information page here or you can contact us, our friendly team are always ready to help you find your perfect lens.

Your brand new Prodesign glasses will come including all official accessories and will be covered by our 24 month global warranty.

Authorised Prodesign Store.



More Prodesign Glasses