Prada was started in 1913 by Mario and Martino Prada, the brothers focused on leather goods under the name ‘Fratelli Prada’ in Milan’s prestigious Galleria Vittorio Emmanuele II. Concentrating on handbags, trunks, accessories and jewellery Prada was quickly recognised for its innovative designs applying sophisticated techniques to fine materials. This superb attention-to-detail transported Prada into the forefront of aristocracy with the most stylish members of the haute-bourgeoisie in Europe carrying their designs. In 1919, Prada became the official supplier of the Italian royal family and since then Prada has been able to display the House of Savoy coat of arms and knotted rope design in its trademark logo.
Mario Prada did not believe that women should have a role in business, and so he prevented female family members from entering the company but ironically. However, Mario's son had no interest in the business, so Mario's daughter Luisa Prada took over Prada as his successor and ran it for almost twenty years before her daughter Miuccia Prada joined the company in 1970. In 1978, Miuccia Prada, married to Tuscan entrepreneur Patrizio Bertelli and together their combined creativity and business-savvy empowered the pair to prosper within the luxury goods sector. Prada Linea Rossa can be traced back to Miuccia’s work in 1984, when Prada debuted their now-iconic nylon backpack. This backpack was remarkable for its highly durable, synthetic fabric which was so different from the rest of Prada’s product offering. The success of this product led to a more sports-focused line of Prada’s design work featuring nylons fabrics, simple silhouettes and minimalist design aesthetics. Today, the duo are still at the helm of the Prada family business and they continue to work innovatively to create sharp yet unconventional looks that are cutting-edge styles.
The Prada Linea Rossa eyewear collection reflects this sports inspired approach with a Prada approved refined elegance and uncompromising quality. Prada Linea Rossa sunglasses are designed with an everyday casual yet sophisticated clientele. Utilising lightweight fabrics and flexible rubber temples, the selection of Prada Linea Rossa frames are stylish yet practical. Each pair of Prada Linea Rossa opticals are branded with the stylish Prada logo and a red line signifying the authentic essence of Prada.