La Loop
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La Loop
LA LOOP began, as so many of the best things do, over lunch.
Two women, who became business partners, met for a bite in New York. One, a financial executive, wore her glasses hanging on the loop of a necklace she’d made in partnership with a 47th Street jeweler. The other, a fashion industry veteran who honed her eye at Figaro Madame, Guerlain, and GUESS, saw a new style driven accessory in-the-making. Suddenly, the notion of products that could be functional, yet equally chic, sparked a women-led business. LA LOOP, a new category of accessory that merged the elegant clean lines of a necklace with a simple silver circle crafted to hold glasses launched in 1999. Its engineering proved to be so innovative that the company earned a utility and design patent. Soon fashion cognoscente including Vogue’s Tonne Goodman and Barneys’ Simon Doonan began donning LA LOOP, images of the accessory appeared in The New York Times, eyewear luminary Robert Marc couldn’t keep it in stock, and LA LOOP’s founders began gathering friends and family around kitchen tables to help fulfill demand. Armed with a new vision-boosting accessory, a tribe of forward-thinking Loopers quickly began taking shape..
Owned and operated by a qualified optometrist
An optician first
Established in 2009, owned and operated by a qualified optometrist. We are prescription eyewear experts, and you can trust our prescription lens quality.
Bought direct, never through third parties
We have accounts with Luxottica, Safilo, Marchon, Marcolin and each official distributor. We do not purchase products from third parties and have complete security in the authenticity of our supply chain.
You can come and see us
219 Brompton Road, Knightsbridge. The Pretavoir you know online, now in person. Eye tests and styling, no appointment needed. Our team are also available 24/7 on live chat.
