Khabane "Khaby" Lame, originally from Senegal, living in Italy is a social media world sensation and has gained immense popularity for his TikTok content. His claim to fame lies in his unique approach to humorously poking fun at excessively intricate "life hack" videos. In the year 2022, he achieved notable recognition by making it to both Fortune's prestigious 40 Under 40 and Forbes' esteemed 30 Under 30 lists.

Fast-forward to 2023, and Khaby Lame holds the title of being the most-followed user on the TikTok platform. His rise to stardom can be attributed to his clever video responses using TikTok's "duet" and "stitch" features. In these videos, he effortlessly simplifies complex tasks portrayed in the original "life hack" content, all the while maintaining his silence and concluding with his trademark hand gesture.

In January 2022, Lame inked a multi-year partnership deal with Hugo Boss, marking a significant milestone in his career. His involvement in the #BeYourOwnBoss campaign showcased his increasing influence and prominence in the world of social media.