ill.i Optics was born from a lifelong passion from Will.I.Am. The experimental eyewear collection challenges the eyewear industry with creative re-imaginings of timeless shapes and innovative materials. Each silhouette is progressive as Will.I.Am choose to make a definitive point of being past, present and future.

Will.I.Am is an American rapper, songwriter, record producer, entrepreneur, television personality and actor. He is most famous for being the lead member of the Black Eyed Peas. He has taken his musical experience into his eyewear, using ill.i as a platform that utilises eyewear as blank canvas to draw parallels between the many disciplines of art, creativity and music. This striking intersection of beauty and function ensures ill.i is ahead  of its time meanwhile remaining a classic.

#PRETLOVES ill.i. Optics