DMY BY DMY Sunglasses - Minimalistic & Contemporary British Eyewear: The epitome of Quiet Luxury

DMY BY DMY is an independent British eyewear brand creating design-led sunglasses for the women of today. Founded in 2018 by Demi Mae Yip, her goal was simple: to create high-quality, affordable sunglasses that would stand the test of time, becoming capsule accessories for the modern woman.

Since the brand's launch, DMY BY DMY sunglasses have captured the attention of women worldwide. Their styles can not only be found in bespoke, independent boutiques across the globe but also on international, industry-leading retail platforms worldwide. Their styles are worn and loved by globally recognised women, including Kendall Jenner, Kourtney Kardashian, Gigi Hadid, Bella Hadid and Hailey Bieber. Silhouettes like the Olsen and Preston are revered as trans-seasonal staple accessories, “...perfect for anyone looking to elevate their look.” – HYPEBAE.

Celebrating female fashions of the past, DMY BY DMY has developed a collection that is inherently sophisticated, timeless and unassuming. These pillars have given their eyewear portfolio “a distinctly nostalgic flavour” – (Vogue UK) – one which they hope will be relished by all for years to come.

Find out more about DMY by DMY transcending into the "IT Girl" eyewear brand by checking out our blog post: IT Girl Sunglasses: How DMY by DMY Frames Have Redefined Elegance. 

DMY BY DMY Sunglasses - Sustainability 

DMY BY DMY is a brand committed to sustainability and ethical production. They use environmentally-friendly materials and work with factories that pay fair wages and provide safe working conditions for their employees.

When it comes to materials, the brand handcraft its frames from the world's finest Italian cellulose acetate - a plant-based plastic that is durable, lightweight, and hypoallergenic. DMY BY DMY emphasises quality, sustainability, and functionality in the construction of each frame. The brand is recognised for its distinctive, nostalgic style and reputation for everyday comfort, making it a popular choice among celebrities and style icons worldwide.