In the ever-evolving world of fashion and influence, a select group of individuals effortlessly capture the essence of modern style and luxury. These iconic figures, often referred to as "IT girls," possess a magnetic allure that shapes trends and sets the bar for chic elegance. Among the constellation of IT girls, you'll find luminaries like Kendall Jenner, Sofia Richie, the Hadid sisters, Alix Earle, and Emily Ratajkowski, to name a few. These are individuals whose fashion choices and lifestyles inspire millions worldwide.

From Kendall's runway fusion of high fashion and streetwear to Sofia Richie's effortless blend of casual and luxury, and not to mention Alix Earle's trendsetting TikTok content, they inspire millions with their fashion-forward approaches. Gigi and Bella Hadid, as supermodels, set the tone for contemporary high fashion with their versatility, while Emily Ratajkowski champions body positivity and feminism through bold, empowering fashion choices. Collectively, these IT girls shape trends, encourage self-expression, and leave an indelible mark on the fashion landscape. What do they have in common besides their status as influential tastemakers? One word: sunglasses. And not just any sunglasses, but the coveted designs of DMY by DMY.

DMY by DMY is a London-based contemporary eyewear brand founded by Demi Mae Yip, known for its minimalist and sophisticated designs. Their sunglasses epitomise timeless elegance, often featuring classic shapes and a neutral colour palette. DMY by DMY places a strong emphasis on quality craftsmanship and ethical production practices, resonating with a fashion-conscious audience seeking both style and sustainability. These elegant eyewear pieces have become synonymous with the IT girl aesthetic, adorning the faces of the fashion elite and enhancing their allure. For modern-chic, understated luxury lovers, DMY by DMY has to be your go-to sunglasses choice.

Let's explore the popular designs from DMY by DMY that have solidified their position as the ultimate choice for the modern fashion icon, with no sign of relinquishing their reign in the eyewear industry anytime soon.

Best Selling IT Girl DMY by DMY Frames: 

DMY by DMY Valentina Sunglasses

Gigi Hadid, Shay Mitchell, Kendall Jenner & Matilda Djerf all wear popular DMY BY DMY style: Valentina DMY04BH Havana.

Shop the Valentina frames in solid black, transparent brown, and solid ivory.

DMY BY DMY Billy Sunglasses

Kendall Jenner wears DMY by DMY Billy DMY08SB Black and Alix Earle wears DMY BY DMY Billy DMY08CH Classic Havana.

DMY by DMY Olsen Sunglasses

Sofia Richie, Emma Chamberlain, and the Hadid sisters all wear DMY by DMY Olsen Brown Lens.

DMY by DMY Preston Sunglasses

Kendall Jenner and Bella Hadid both wear DMY by DMY Preston sunglasses. Kendall wears Preston DMY02SB Solid Black, while Bella wears Preston DMY02TA Transparent Amber.

DMY by DMY Bibi Sunglasses

Emily Ratajkowski and Gigi Hadid both wear DMY By DMY Bibi DMY12SB Black.

To capture the coveted look of IT girls like Kendall Jenner, Sofia Richie, Alix Earle, the Hadid sisters, Emily Ratajkowski, and more of our favourite fashion moguls, DMY by DMY emerges as the go-to brand. With its minimalist and timeless designs, DMY by DMY perfectly embodies the essence of contemporary chic and understated luxury. The sunglasses showcased above are bound to elevate your style game. The Hadid sisters and Emily Ratajkowski have already crowned DMY by DMY as the ultimate accessory for modern high fashion. As we've explored the fashion realms defined by these iconic IT girls, one thing is evident: DMY by DMY sunglasses offer an effortless way to embrace their allure and set your trends. So, if you're aiming for that coveted IT girl look, make DMY by DMY your style statement and join the ranks of fashion's elite.

Shop the full range of IT girl sunglasses by browsing our DMY by DMY sunglasses collection.

Au revoir, 
PRET A VOIR