Diesel, founded by Renzo Rosso in 1978, best known for its premium denim and edgy, rebellious style. Positioned as a lifestyle label, Diesel offers clothing, footwear, accessories, and fragrances aimed at a youthful, fashion-forward audience. The brand gained global recognition in the 1990s for its innovative advertising campaigns and high-quality jeans that embodied a rugged, worn-in aesthetic. Diesel’s collections often feature bold graphics, distressed details, and unconventional designs. In recent years, the brand has focused on sustainability initiatives and digital innovation, while maintaining its signature blend of irreverence, creativity, and individuality in contemporary fashion.