Now, working with the DITA Group, Christian Roth Sunglasses has worked in an innovative and creative manner to deconstruct its own archive to begin a conversation with a new generation of consumers. Christian Roth, born in Hanover, Germany, is a designer of luxury spectacles. Roth is the son of Dr. Fritz-Jürgen and Sabine Roth, geb. von Prittwitz und Gaffron, and recalls receiving a pair of Ray-Bans from his father at age 15 as a defining moment in discovering his passion for eyewear.

The designers at Christain Roth explain they take inspiration from society’s relationship with technology and the ever-changing relationship of self-representation and social interaction. The brand is entirely unencumbered by traditional gender or social roles which makes for some of the most exciting eyewear designs on the market! 

#PRETLOVES Christian Roth Sunglasses