Hugo Boss was founded in 1924 by Hugo Boss and originally produced general-purpose clothing but after the founder's death in 1948, the Hugo Boss brand started to turn its focus from uniforms to men's suits. The company went public in 1988 with a more fashion trend-driven design purpose and has since evolved into a major global fashion house.
Boss Orange was launched in 1987 as a more youthful, fun version of Hugo Boss. The first eyewear designs were produced in 1999 and it is perceived to embrace contemporary trends. The Boss Orange collection has ranges aimed at both men and women with a very urban and modern feel to each frame.