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Seventies Spirit — CHANEL Fall-Winter 2024/25 Eyewear Campaign

Inspired by the seventies, the CHANEL Fall-Winter 2024/25 eyewear collection, adorned with double Cs and gold threads reminiscent of tweed, pay tribute to the emblematic codes of the House.
 

Seventies Spirit — CHANEL Fall-Winter 2024/25 Eyewear Campaign

Inspired by the seventies, the frames of the CHANEL Fall-Winter 2024/25 eyewear collection, adorned with double Cs and gold threads reminiscent of tweed, pay tribute to the emblematic codes of the House.

 

 


Collection
‘Eka hi is designed with elements that tie into Maui Jim’s identity. These signatures are the Wavy Pattern – evocative of the ebb and flow of the ocean or the peaks and valleys of the island, the Hawaiian Native Pattern – inspired by intricate geometric motifs on traditional Hawaiian textiles, and the Slash – inspired by the dynamic nature of the Maui Jim script logo.

To also honor Maui Jim’s roots, each style of Collection ‘Eka hi has a Hawaiian name. This collection is comprised of three main segments: MauiPure, MauiBrilliant, and SuperThin Glass – each taking the name of a proprietary lens material. Their specific properties make the brand’s styles perfect for open -air sports and outdoor lifestyles, meeting different tastes and targets from expert athletes to experience seekers.




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Inspirations for the sunglass and optical frames are both au courant and retro, the former realized in sleek, modernist looks and the latter, in mid-century references ranging from whimsical to mysterious. Throughout, the collection displays the unique chic, superior function and exquisite Italian craftsmanship core to the TOM FORD ethos.

Arresting design delivers essential stylistic and structural currency. For the first time, the iconic metal T logo becomes a compelling structural element, while classic eyewear tropes get updates in new, exciting incarnations.

 

 

Inspirations for the sunglass and optical frames are both au courant and retro, the former realized in sleek, modernist looks and the latter, in mid-century references ranging from whimsical to mysterious. Throughout, the collection displays the unique chic, superior function and exquisite Italian craftsmanship core to the TOM FORD ethos.



Inspirations for the sunglass and optical frames are both au courant and retro, the former realized in sleek, modernist looks and the latter, in mid-century references ranging from whimsical to mysterious. Throughout, the collection displays the unique chic, superior function and exquisite Italian craftsmanship core to the TOM FORD ethos.

Arresting design delivers essential stylistic and structural currency. For the first time, the iconic metal T logo becomes a compelling structural element, while classic eyewear tropes get updates in new, exciting incarnations.

 

The sunglass and optical frames draw inspiration from both modern and retro styles, featuring sleek, contemporary looks alongside mid-century references. The collection embodies the chic style, superior function, and exquisite Italian craftsmanship central to the TOM FORD brand.



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Struggling with both near and distance vision?
Varifocal lenses offer a single-pair solution to enhance visual comfort and simplify your routine.

Adding varifocal lenses to your order is simple once you've chosen your frame.

We offer four types of varifocal lenses: TruOptics Visio, Synchrony Ultra HD, ZEISS Smartlife, and Essilor X-Series, each catering to different visual needs and preferences. After selecting your lens, we'll guide you through the fitting process, which involves taking clear photos of you wearing the frame and sending them to us for precise measurements.

Once we confirm the clarity of your photos, you'll return the frame for lens fitting.
Expect to receive your new varifocal glasses within 7-10 working days after photo confirmation.


 Struggling with both near and distance vision? Varifocal lenses offer a convenient, single-pair solution to improve visual comfort.

Once you've chosen your frame, adding varifocal lenses is easy. We offer four types: TruOptics Visio, Synchrony Ultra HD, ZEISS Smartlife, and Essilor X-Series, tailored to various needs.

After selecting your lens, we'll guide you in taking clear photos wearing the frame for precise measurements. Once confirmed, you'll send back the frame for lens fitting.

Your new varifocal glasses will arrive within 7-10 working days after our team confirms your photo.



Struggling with both near and distance vision?
Varifocal lenses offer a single-pair solution to enhance visual comfort and simplify your routine.

Adding varifocal lenses to your order is simple once you've chosen your frame.

We offer four types of varifocal lenses: TruOptics Visio, Synchrony Ultra HD, ZEISS Smartlife, and Essilor X-Series, each catering to different visual needs and preferences. After selecting your lens, we'll guide you through the fitting process, which involves taking clear photos of you wearing the frame and sending them to us for precise measurements.

Once we confirm the clarity of your photos, you'll return the frame for lens fitting.
Expect to receive your new varifocal glasses within 7-10 working days after photo confirmation.


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