Discover Movitra, a celebrated eyewear brand that embodies the essence of Italian craftsmanship, blending innovative design with unparalleled functionality. Originating from the fashion-forward streets of Milan, Movitra has become a global sensation, known for its stylish, practical eyewear that beautifully balances modern functionality with the rich heritage of Italian style.

At the core of Movitra's innovative approach is their patented rotation system. This groundbreaking design allows the temples of the glasses to rotate 360 degrees, safeguarding the frames from accidental damage. This feature is a game-changer for active individuals who seek durability and convenience without sacrificing style.

Movitra's inception is the brainchild of Filippo Pagliacci, Giuseppe Pizzuto, and Diego Ponzetto. Their vision was to create an eyewear brand that not only stands as a beacon of Italian artisanal excellence but also revolutionises eyewear design. Movitra’s collections, characterised by strong personalities and distinct charm, are a testament to their commitment to blending "Made in Italy" excellence with groundbreaking innovation.

Established in 2014, Movitra has evolved significantly. The brand's unique closing mechanism, which protects lenses from scratches and impacts, was patented in 2016 and has since undergone numerous enhancements. Today, it boasts an advanced laser-welded system, adaptable to various materials like metal and titanium, underscoring Movitra's dedication to high-tech, smart design.

Movitra, derived from the Latin "movere" (to move) and "vitra" (glass), reflects the dynamic, transformative nature of their designs. The brand’s philosophy, "2 souls. 1 brand," eloquently expresses Movitra's unique identity – where advanced technology meets elegance and refinement. Based in Milan, the heart of Italian fashion, Movitra proudly ensures that all its products are 100% made in Italy, maintaining its commitment to traditional style, functional beauty, and artisanal finesse.