Mainframe is a sunglasses brand launched by actress and style icon Alexa Demie, best known for her role as Maddy Perez in HBO's Euphoria. The brand reflects Demie’s distinct aesthetic, which is a blend of early 2000s nostalgia, bold street style, and timeless, edgy fashion. Demie's influence is evident in the brand's offerings, which aim to capture her signature "cool girl" vibe—an effortless blend of drama and chic sophistication that resonates with her fans.

Mainframe sunglasses are designed to make a statement, much like Demie herself. The brand offers bold frames and dark lenses that evoke a sense of mystery and confidence, embodying the allure and power that Demie portrays both on and off-screen. This brand is not just about eyewear; it's an extension of Demie's persona—one that is rooted in her love for retro fashion and her ability to set trends rather than follow them.

Whether you're channelling the fierce energy of Maddy Perez or just looking to elevate your style, Mainframe sunglasses offer a blend of high fashion and everyday wearability that speaks to the modern, fashion-forward individual. Demie's involvement in every aspect of the brand, from design to marketing, ensures that each pair of sunglasses is infused with her unique flair​. The actress expressed to Dazed that her designs quickly became a hit, as she saw sales skyrocket in Asia, with celebrities including Nicki Minaj and JLo getting involved in the action.

Explore Alexa Demie's sunglasses collection