Zach King (born 4 February 1990) is an American content creator, filmmaker, and illusionist best known for his mind-bending "magic vines"—six-second videos that seamlessly blend digital sleight of hand with visual storytelling. Rising to fame on Vine and later dominating platforms like TikTok and Instagram, King has become one of the most recognisable digital creators globally, amassing millions of followers with his family-friendly, cinematic illusions. With a background in film and a flair for clever editing, he continues to redefine short-form content through a uniquely magical lens.

His personal style is polished casual—clean lines, soft layers, and a West Coast ease that reflects his approachable, creative energy. Zach’s eyewear choices are simple yet stylish, often opting for classic square or wayfarer-inspired frames in black or neutral tones. Whether he’s behind the scenes directing or appearing on-camera in one of his signature tricks, brands like Ray-Ban or Oliver Peoples would fit naturally into his look. His glasses, like his content, are smart, accessible, and effortlessly cool—perfect for a digital magician whose style is as seamless as his edits.