Sydney Carlson (born 7 April 1997) is an American creative director, entrepreneur, and digital tastemaker recognised for her influence at the intersection of fashion, beauty, and online culture. She rose to prominence as one half of the creative duo behind Wildflower Cases, the cult-favourite phone accessory brand she co-founded with her sister, Devon Carlson. With a distinctive visual language rooted in nostalgia and bold colour, Carlson has become a defining figure within Gen-Z style, shaping trends through both product design and personal expression.

Off duty, Sydney Carlson’s personal style is playful, experimental, and unapologetically expressive. She gravitates towards vintage-inspired silhouettes, statement prints, and eclectic accessories, often blending Y2K references with contemporary edge. Eyewear plays a central role in her aesthetic, frequently used as a focal point rather than a finishing touch. She has been seen wearing standout frames from fashion-forward brands such as Oliver Peoples, Gucci, and Saint Laurent, favouring oversized shapes, tinted lenses, and whimsical details. Whether designing, travelling, or sharing moments online, Sydney Carlson’s eyewear completes a look that feels youthful, creative, and instantly recognisable.