Scooter Braun (born 18 June 1981) is an American media executive, entrepreneur, and talent manager renowned for shaping the careers of some of the biggest names in music. Founder of SB Projects and co-founder of HYBE America, Braun first gained recognition after discovering Justin Bieber on YouTube, launching the star’s global career. Since then, he has managed and worked with artists including Ariana Grande, Demi Lovato, and J Balvin, establishing himself as one of the most influential power players in the entertainment industry. Beyond music, he is also active in tech investments and philanthropy, further expanding his cultural footprint.

His style leans toward sharp yet approachable, mixing tailored staples with understated streetwear influences. Eyewear is a defining accessory in his look—Braun is frequently spotted in classic aviators, versatile rectangular frames, and contemporary acetate styles that enhance his polished, modern image. Brands like Ray-Ban, Tom Ford, and Oliver Peoples align seamlessly with his aesthetic, offering timeless frames with a subtle edge. Scooter Braun’s eyewear style reflects his persona in business: confident, strategic, and effortlessly impactful.