SCH (born Julien Schwarzer, 6 April 1993) is a French rapper known for his deep, unmistakable voice and cinematic approach to storytelling. Rising from Marseille’s vibrant rap scene, he broke into the mainstream with projects such as A7and Anarchie, before cementing his status as one of France’s most influential hip-hop artists through chart-topping albums including JVLIVS and JVLIVS II. Celebrated for his noir aesthetics and introspective lyricism, SCH has shaped a distinctive identity within contemporary French rap, blending sharp narratives with polished production.

Off stage, SCH’s personal style is dark, precise, and deliberately understated, mirroring the moody elegance of his music. He favours tailored silhouettes, monochrome palettes, and luxury streetwear with a cinematic edge. Eyewear plays a defining role in his image, often acting as a signature rather than an accessory. He is frequently seen wearing bold frames from luxury fashion houses such as Prada and Gucci, gravitating towards oversized shapes, tinted lenses, and strong metal detailing. Whether performing, appearing in music visuals, or attending fashion events, SCH’s eyewear completes a look that is controlled, commanding, and unmistakably his own.