Sammi Jefcoate is a British fashion content creator, entrepreneur, and alternative style icon celebrated for her bold aesthetic, artistic edge, and instantly recognisable visual identity. With her heavily tattooed skin, platinum hair, and ever-evolving high-glam-meets-goth wardrobe, Sammi has redefined what digital fashion influence looks like—blending vintage metal, dark romance, and high-end tailoring with a subversive twist. Her platform is not only a curated feed of striking style, but also a space for fearless self-expression and sartorial experimentation.

Her eyewear game is as intentional as the rest of her look—sculptural cat-eyes, futuristic shields, and glossy black frames with maximum impact. Sammi is frequently seen in styles from brands like Celine, Bottega Veneta, and Cutler and Gross, favouring bold silhouettes that echo the drama of her wardrobe. Whether she's front row at Fashion Week or shooting a campaign in Berlin, her sunglasses add an editorial finish to every ensemble. For eyewear that mirrors Sammi Jefcoate’s unapologetic glamour and avant-garde precision—shop online now on Pretavoir.