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Oliver Cheshire Sunglasses
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Oliver Cheshire Sunglasses
Oliver Cheshire (born 3 June 1988) is a British model and fashion entrepreneur known for his classic masculinity and sartorial precision. Discovered at age 15, Cheshire quickly became a leading face in menswear, fronting campaigns for brands like Dolce & Gabbana, Calvin Klein, and Marks & Spencer. Beyond the runway, he’s emerged as a respected voice in fashion, co-founding his own label, Ché Studios, which blends elevated resortwear with contemporary tailoring.
Cheshire’s personal style is quintessentially British with a modern Italian twist—impeccably cut suits, crisp shirting, and off-duty looks that exude effortless polish. His eyewear choices are as considered as his tailoring. He favours refined aviators, structured acetate frames, and vintage-inspired silhouettes that nod to mid-century icons. Brands like Persol, Cutler and Gross, and Tom Ford align with his aesthetic: timeless, rakish, and editorial-ready. Whether on the FROW or walking the streets of London, Oliver Cheshire wears sunglasses with a sense of purpose—always immaculate, always intentional, and always one step ahead in the menswear game.
Owned and operated by a qualified optometrist
An optician first
Established in 2009, owned and operated by a qualified optometrist. We are prescription eyewear experts, and you can trust our prescription lens quality.
Bought direct, never through third parties
We have accounts with Luxottica, Safilo, Marchon, Marcolin and each official distributor. We do not purchase products from third parties and have complete security in the authenticity of our supply chain.
You can come and see us
219 Brompton Road, Knightsbridge. The Pretavoir you know online, now in person. Eye tests and styling, no appointment needed. Our team are also available 24/7 on live chat.
