Moya Mawhinney (born 29 June 1998) is a Northern Irish content creator, model, and entrepreneur known for her understated aesthetic and influential presence in the digital fashion landscape. Rising to prominence through her eponymous YouTube channel and Instagram, she built a devoted following by curating a world of minimalist elegance, where neutral palettes, fine tailoring, and architectural silhouettes reign supreme. Based between London and Paris, Moya has since collaborated with major luxury houses such as Dior, Loewe, and Celine, and continues to establish herself as a leading voice in contemporary style with an effortlessly polished sensibility.

Her signature look embodies quiet luxury — a blend of elevated basics and timeless refinement that feels intimate yet aspirational. Moya’s ability to turn simplicity into statement has made her a reference point for the modern, fashion-conscious woman. When it comes to eyewear, she gravitates towards sculptural, structured frames that echo her sleek wardrobe choices. She’s often seen in oversized square sunglasses, sharp cat-eyes, and minimalist opticals from brands like Chanel and Chloé. Whether attending Paris Fashion Week or sharing a morning coffee moment on her feed, Moya Mawhinney represents the elegance of restraint — a vision of modern femininity defined by precision, confidence, and quiet power.