Melanie Kieback (born 1992), widely recognised online as Vanelli Melli, is a German social media personality, content creator, and digital fashion star. Rising to prominence on Instagram, she built a devoted following through her candid self-expression, trend-savvy looks, and playful yet polished aesthetic. Her feed is a curated blend of fashion, beauty, and lifestyle, earning her collaborations with leading brands and a position as one of Germany’s most recognisable digital influencers. With her balance of high-fashion allure and relatable everyday style, Kieback has carved out a distinctive niche in Europe’s online fashion landscape.

Her personal style reflects her duality: on one hand, she leans into relaxed, streetwear-inspired looks—oversized denim, cropped tops, and sneakers—while on the other, she embraces chic tailoring and feminine silhouettes that translate seamlessly from street to soirée. Eyewear is a constant signature in her style. Vanelli Melli gravitates towards bold sunglasses, particularly oversized square frames and retro-inspired cat-eyes that accentuate her playful glamour. She has been spotted in statement designs from Prada and Chanel, as well as timeless Ray-Ban shapes that anchor her casual day looks. For her, eyewear is never simply an add-on; it’s a mood-setting accessory that defines her confident, self-assured persona both online and off.