Maximillion Cooper (born 7 June 1972) is a British entrepreneur, former racing driver, and creative visionary best known as the founder of Gumball 3000, the iconic international supercar rally that blends motorsport, fashion, music, and pop culture. Since launching the event in 1999, Cooper has transformed Gumball 3000 into a global lifestyle brand, attracting A-list celebrities, elite athletes, and automotive icons. His background in fashion and competitive racing informs the rally’s distinctive edge — part adrenaline, part spectacle — positioning Cooper as a key figure at the intersection of luxury, culture, and performance.

His personal style reflects that hybrid world — effortlessly cool, contemporary, and rooted in high-impact statement pieces. Cooper favours modern tailoring, graphic elements, and accessories that feel bold without excess. Eyewear is a signature component of his look. He has been seen wearing distinctive frames from Persol, Tom Ford, and Ray-Ban, often opting for oversized silhouettes, dark lenses, and strong lines that echo the high-octane, luxury-meets-street ethos of Gumball 3000. Whether flagging off a rally, attending fashion-forward events, or moving through global capitals, Maximillion Cooper’s sunglasses deliver a confident, commanding finish — a visual extension of the daring, boundary-pushing world he has built.