Matilda Djerf

Matilda Djerf

Matilda Djerf is a renowned Swedish influencer, fashion designer, and entrepreneur, celebrated for her effortlessly chic style and influential social media presence. Born and raised in Sweden, Matilda first gained attention through her Instagram account, where she shares a curated blend of fashion, lifestyle, and beauty content with her ever-growing audience. Her signature look, characterized by voluminous blonde hair and a timeless yet contemporary wardrobe, has inspired countless followers around the globe.

In addition to her influence as a fashion icon, Matilda is the founder of Djerf Avenue, a fashion brand that reflects her commitment to sustainable and ethical practices. The brand offers a range of stylish, high-quality pieces designed to be both timeless and versatile, resonating with the modern, conscious consumer.

A notable aspect of Matilda’s style is her love for eyewear, particularly sunglasses. She frequently incorporates a variety of chic sunglasses into her outfits, showcasing her knack for selecting the perfect pair to complement any look. Whether she's opting for classic wayfarers, trendy cat-eye frames, or smaller retro shades, Matilda’s eyewear choices always add a touch of sophistication and flair to her ensembles.

Matilda Djerf’s keen eye for fashion, combined with her dedication to sustainability and her passion for stylish eyewear, has solidified her status as a leading figure in the fashion and influencer communities.

Pretavoir

Owned and operated by a qualified optometrist

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Established in 2009, owned and operated by a qualified optometrist. We are prescription eyewear experts, and you can trust our prescription lens quality.

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We have accounts with Luxottica, Safilo, Marchon, Marcolin and each official distributor. We do not purchase products from third parties and have complete security in the authenticity of our supply chain.

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