Marta López Álamo (born 12 November 1997) is a Spanish model and digital creator whose polished elegance and striking, editorial-ready beauty have made her one of the most recognisable fashion personalities in Spain. Rising to prominence through her modelling work and influential social media presence, she has collaborated with major luxury houses, fronted high-profile campaigns, and built a reputation for seamlessly blending classic sophistication with modern glamour. López Álamo has also captivated audiences with her articulate voice in wellness, fashion, and lifestyle, establishing herself as a multifaceted figure in the European style landscape.

Her aesthetic is unmistakably refined — a harmonious mix of structured tailoring, sculptural eveningwear, and minimalist day-to-day ensembles marked by neutral palettes and impeccable fit. She gravitates toward clean lines, soft textures, and understated luxury, creating a timeless yet contemporary wardrobe that mirrors her poised public image. Eyewear is a key accessory in her style repertoire. López Álamo often favours sleek silhouettes from Saint Laurent and Tom Ford, choosing sharp cat-eyes, polished rectangular frames, and warm, gradient lenses that elevate her natural features. Whether stepping into a fashion week front row, travelling between shoots, or sharing quiet moments of her daily life, Marta López Álamo’s eyewear adds a layer of crisp, modern sophistication that perfectly encapsulates her signature look.