Lexi Rivera (born Alexa Brooke Rivera, 7 June 2001) is an American content creator, actress, and social media personality who rose to fame through YouTube and TikTok, amassing millions of followers with her energetic challenges, lifestyle content, and comedic sketches. Initially recognised as the younger sister of creator Brent Rivera, Lexi quickly established her own identity online, fronting collaborative videos and later leading her own projects. Her engaging on-screen presence and Gen Z relatability have secured her brand partnerships and acting roles, positioning her as one of the most influential digital creators of her generation.

In the style sphere, Lexi Rivera embodies youthful Californian cool with a sporty, trend-forward twist. Her wardrobe favours cropped knits, relaxed denim, coordinated athleisure, and playful mini dresses, often styled in fresh neutrals or soft pastels. Beauty remains natural and radiant, complementing her laid-back aesthetic. Eyewear plays a defining accessory role, elevating her off-duty looks and holiday edits. She has been seen wearing contemporary silhouettes from brands such as Ray-Ban and Prada, gravitating towards slim rectangular frames, classic aviators, and oversized black acetates with tinted lenses. Whether filming content or attending influencer events, her eyewear choices reflect confidence, approachability, and effortless modern style.