L.A. Reid Sunglasses
L.A. Reid Sunglasses

L.A. Reid Sunglasses

L.A. Reid Sunglasses

L.A. Reid (born 7 June 1956) is an American record executive, producer, and songwriter whose influence has shaped the sound of contemporary music for over three decades. As the co-founder of LaFace Records and later chairman and CEO of Epic Records, he played a pivotal role in launching and guiding the careers of global superstars including Usher, Toni Braxton, Pink, OutKast, Mariah Carey, and Rihanna. A three-time Grammy Award winner himself, Reid is celebrated not only for his ear for talent but also for transforming the landscape of R&B, pop, and hip-hop.

His style is sleek, polished, and powerfully understated—reflecting the authority and vision of a man behind the world’s biggest hits. Often spotted in sharp tailoring and refined monochrome palettes, Reid completes his look with signature eyewear. He gravitates towards bold rectangular frames, minimalist optical glasses, and luxury sunglasses that project confidence and taste. Brands such as Tom Ford and Oliver Peoples, known for their precision and modern luxury, align perfectly with his aesthetic. L.A. Reid’s eyewear reflects his persona: commanding, stylish, and effortlessly iconic.

Pretavoir

Owned and operated by a qualified optometrist

An optician first

Established in 2009, owned and operated by a qualified optometrist. We are prescription eyewear experts, and you can trust our prescription lens quality.

Bought direct, never through third parties

We have accounts with Luxottica, Safilo, Marchon, Marcolin and each official distributor. We do not purchase products from third parties and have complete security in the authenticity of our supply chain.

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219 Brompton Road, Knightsbridge. The Pretavoir you know online, now in person. Eye tests and styling, no appointment needed. Our team are also available 24/7 on live chat.

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