Keith Lee (born 14 October 1996) is an American food critic, content creator, and former MMA fighter whose quiet honesty and community-driven ethos have transformed him into one of the most influential voices in modern food culture. Rising to fame on TikTok, Lee became a household name through his heartfelt, straightforward restaurant reviews, which often spotlight small, family-run businesses overlooked by mainstream media. His soft-spoken delivery, commitment to fairness, and genuine desire to uplift others have earned him a devoted following and sparked what many call the “Keith Lee effect” — a phenomenon where his recommendations can send local eateries into overnight success. With millions of followers and a profound cultural impact, Lee has reshaped how digital food criticism can empower communities.

His personal style mirrors his grounded, thoughtful persona: relaxed, approachable, and quietly polished. Lee gravitates towards easy streetwear staples, cosy hoodies, baseball caps, and athletic layers that reflect both his sporting background and his laid-back charm. Eyewear fits seamlessly into that aesthetic. He often opts for clean, contemporary frames from Cartier, favouring lightweight rectangles and rimless tinted lenses that suit his no-nonsense, practical approach to style. Whether discovering hidden culinary gems, championing small businesses, or sharing candid glimpses of family life, Keith Lee’s eyewear adds a subtle, modern finish to the authenticity that has made him a beloved cultural figure.