Joe Wicks (born on 21 September 1985) is the British fitness coach, author, and entrepreneur whose infectious energy and positive message have made him a household name in health and wellness. Known as “The Body Coach,” he skyrocketed to fame with his high-intensity home workouts, recipe books, and online programmes, particularly gaining global attention during the 2020 lockdowns with his uplifting PE With Joe sessions. With millions of followers and a mission to make fitness fun and accessible, Wicks has become a modern wellness icon, blending motivation with everyday relatability.

Joe’s personal style is casual, athletic, and effortlessly upbeat — usually seen in fitted tees, performance joggers, and laid-back streetwear staples. His eyewear reflects this easygoing, sporty aesthetic: think mirrored aviators, wraparound frames, and lifestyle-performance hybrids that work from gym to school run. He’s often spotted in styles from brands like Oakley and Ray-Ban, favouring sunglasses that balance function with relaxed flair. Whether filming a workout or heading to a festival, Joe Wicks’s shades round out a look that’s health-conscious, cool, and completely in step with his active lifestyle.