Joe Sugg was born on 8 September 1991 in Wiltshire, England. Rising to fame as a YouTuber under the channel ThatcherJoe, he quickly became one of the UK’s most recognisable online personalities. His charm and wit led to mainstream success, including a finalist spot on Strictly Come Dancing in 2018 and subsequent ventures into acting, writing, and television presenting. He has also voiced characters in animated films and starred in stage productions, proving his versatility beyond digital media.

Sugg’s personal style is effortlessly laid-back yet polished, often leaning towards classic British casualwear with a modern twist. His eyewear choices reflect his youthful yet refined aesthetic, frequently spotted in sleek metal aviators, round acetate frames, and transparent styles that highlight his easygoing personality. He has a particular liking for Ray-Ban, Ted Baker, and Garrett Leight, favouring frames that add a subtle edge to his look while remaining timeless. Whether pairing classic Wayfarers with a relaxed streetwear ensemble or thin wire frames for a more sophisticated appearance, his eyewear choices always complement his stylish yet approachable persona.