JNR CHOI (born 6 May 1999) is a Gambian-born, London-raised artist, model, and genre-blurring musician whose hypnotic sound and striking visual identity have propelled him into global consciousness. After early success in high-fashion modelling, his transition into music marked a bold new chapter, culminating in the viral smash “TO THE MOON,” which captivated international charts and placed him firmly at the forefront of contemporary hip-hop and alternative R&B. Known for his deep, brooding delivery and razor-sharp aesthetic, JNR CHOI has become one of the most intriguing voices of his generation — an artist who merges fashion, mood, and melody with magnetic ease.

His personal style is sleek, sculptural, and atmospherically cool, fusing streetwear luxury with high-fashion minimalism. Tailored silhouettes, moody palettes, and impeccably curated accessories define his visual world, where every detail feels intentional. Eyewear is a central part of this aesthetic, adding a polished, enigmatic edge to his public presence. He has been seen in the bold, architectural frames of Celine and the timeless, low-key cool of Oakley, often favouring sharp black acetates, narrow contemporary shapes, and dark-tinted lenses that amplify his effortlessly cinematic aura. Whether stepping into a studio session, headlining fashion events, or moving through the city with his signature quiet confidence, JNR CHOI’s eyewear serves as a defining flourish — a stylish final note that reflects both his modern artistry and his unmistakable, fashion-forward mystique.