Jayson Tatum, the Boston Celtics' superstar, dominates not just on the court but also in the world of fashion. With his effortless swagger and meticulous style, he’s become a modern icon, seamlessly blending sports and luxury. Beyond his game-day fits and designer collaborations, Tatum has also carved out a space in high-end eyewear—most notably through his partnership with Coach, where he serves as a brand ambassador, including for their eyewear collections.

As the face of Coach Eyewear, Tatum frequently sports their classic aviators, sleek square frames, and bold acetate designs, reflecting his polished yet confident aesthetic. Whether he’s donning gold-rimmed optical glasses for a sophisticated off-court look or dark-tinted shades with oversized frames, his eyewear choices exude modern elegance with a sporty edge. While he occasionally mixes in Cartier’s rimless styles or Oakley’s high-performance wraparounds, Coach remains his signature brand. If you’re looking to channel Tatum’s style, opt for refined yet statement-making frames that balance luxury and versatility—just like his game.