Hiroshi Fujiwara (born 7 February 1964) is a Japanese designer, musician, and streetwear pioneer, widely regarded as the godfather of Ura-Harajuku fashion. As the founder of fragment design, he has shaped the global streetwear landscape through collaborations with brands like Nike, Louis Vuitton, and Moncler. His effortlessly cool, minimalist aesthetic extends to his eyewear choices, which blend vintage inspiration with cutting-edge design.

Fujiwara is often seen in classic, understated sunglasses, favouring sleek acetate and metal frames in timeless shapes. He frequently wears Oakley Frogskins, a cult-favourite model from the 1980s that aligns with his love for retro street culture. His eyewear collection also includes pieces from his own fragment design collaborations, reflecting his deep appreciation for Japanese craftsmanship and high-quality materials. Whether pairing wraparound sports sunglasses with techwear or styling a refined acetate frame with tailored streetwear, Fujiwara’s eyewear choices perfectly encapsulate his signature fusion of heritage, innovation, and effortless cool. A true tastemaker, he continues to influence fashion and eyewear trends worldwide, proving that the right pair of sunglasses is more than an accessory—it’s a statement of style and identity.