Gemma Owen stepped into the public spotlight following her appearance on the eighth season of ITV's widely acclaimed reality show, Love Island. Throughout her time on the show, Gemma effortlessly captivated fans with her innate beauty and impeccable fashion sensibilities. Her choice of eyewear, in particular, became a subject of intrigue, with viewers taking special note of her sunglasses worn within the villa.

While in the Love Island villa, Gemma exuded charm by donning Dita Epiluxury EPLX.4 DES 004 03 Interchangeable Sides Limited Edition Polarised sunglasses. These sunglasses, consistently worn throughout the series, quickly garnered affection from her fan base and show viewers. Her journey on Love Island culminated in her securing the runner-up position alongside her then-partner, Luca Bish. As the doors of opportunity swung open for Gemma, the moment she departed the iconic Mallorca Villa, her impact was undeniable. 

With her departure from Love Island, Gemma's social media presence began to flourish, paralleling her ascent as a fashion enthusiast. This ascent paved the way for numerous brand collaborations, with a standout partnership being established with one of the world's most renowned online fast fashion retailers, Pretty Little Thing.