Freya Tidy (born 16 July 1997) is a British content creator and fashion influencer known for her elevated, minimalist aesthetic and clean, neutral-toned wardrobe. With a growing presence on Instagram and TikTok, she has become a go-to name for those seeking refined, wearable style with a Scandinavian twist. Her feed is a curated blend of tonal tailoring, luxury basics, and soft textures—making her a favourite among fashion insiders and high-street followers alike.

Tidy’s eyewear choices perfectly reflect her understated chic. She gravitates toward slim, modern frames in neutral acetates and subtle metals—favouring softly squared or oval silhouettes that complement her structured yet relaxed outfits. She’s often seen in designs from Celine and DMY Studios, opting for pieces that seamlessly blend into her palette while adding polish. Whether on a London street or capturing golden-hour content, her sunglasses elevate her minimalist look with quiet confidence and effortless finesse.