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Feid Sunglasses
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Feid Sunglasses
Feid (born 19 August 1992), whose real name is Salomón Villada Hoyos, is a Colombian singer, songwriter, and producer celebrated for his sleek blend of reggaetón, R&B, and Latin pop. Hailing from Medellín, Feid has risen to global prominence as one of Latin music’s most distinctive voices, known for his smooth delivery, experimental sound, and signature neon-green aesthetic. After writing hits for artists like J Balvin and Sebastián Yatra, he carved out his own space with chart-topping tracks such as Feliz Cumpleaños Ferxxo, Normal, and Bubalu. With multiple platinum certifications and collaborations across the global Latin scene, Feid stands as a creative force shaping the evolution of urban music.
Feid’s style is instantly recognisable—laid-back yet boldly expressive, merging streetwear energy with luxury flair. His signature look often features oversized fits, sports-inspired silhouettes, and his unmistakable green-tinted palette. Eyewear plays a starring role in his aesthetic: Feid frequently wears frames from Oakley and Mykita, favouring futuristic visors, wraparound lenses, and neon-accented designs that amplify his high-octane persona. Whether on stage, in music videos, or stepping out in his signature green, his sunglasses are more than an accessory—they’re an emblem of the Ferxxo identity: confident, cutting-edge, and unapologetically original.
Owned and operated by a qualified optometrist
An optician first
Established in 2009, owned and operated by a qualified optometrist. We are prescription eyewear experts, and you can trust our prescription lens quality.
Bought direct, never through third parties
We have accounts with Luxottica, Safilo, Marchon, Marcolin and each official distributor. We do not purchase products from third parties and have complete security in the authenticity of our supply chain.
You can come and see us
219 Brompton Road, Knightsbridge. The Pretavoir you know online, now in person. Eye tests and styling, no appointment needed. Our team are also available 24/7 on live chat.