Eva Chen (born 24 September 1979) is an American fashion executive, author, and digital innovator celebrated for redefining the intersection of style and social media. Formerly the editor-in-chief of Lucky magazine and now the Director of Fashion Partnerships at Instagram, Chen has become one of the most influential voices in contemporary fashion communication. Known for her forward-thinking vision, she has helped bridge the gap between luxury fashion and digital culture, empowering designers, creators, and consumers alike. Beyond her professional achievements, she’s also a best-selling children’s author and a beloved personality among global fashion enthusiasts for her authenticity and wit.

Eva’s personal style is the perfect reflection of her professional ethos — intelligent, playful, and polished with a touch of whimsy. She effortlessly mixes high fashion with relatable ease, favouring colourful tailoring, elevated basics, and statement accessories. Her eyewear choices are both stylish and practical, often serving as the finishing touch to her eclectic looks. From sleek rectangular frames to oversized cat-eyes, she gravitates towards designs by brands like Loewe, Ray-Ban, and Miu Miu, balancing sophistication with a sense of fun. Whether front row at fashion week or sharing her iconic “shoe and bag” stories on Instagram, Eva Chen remains the modern woman’s style compass — chic, curious, and eternally ahead of the trend.