Elise Hoogerdijk (born 24 August 1994) is a Dutch entrepreneur, content creator, and founder of the minimalist skincare brand Pure Basic. Based in the Netherlands, she has gained recognition for her serene digital presence, where she blends clean beauty, intentional living, and modern style. With a focus on simplicity and authenticity, Elise has cultivated a loyal following who look to her for elevated routines, natural skincare tips, and refined wardrobe inspiration—all delivered with a soft, Scandinavian-inspired touch.

Her personal style is calm, tonal, and rooted in quiet luxury. Favouring timeless silhouettes and effortless layering, Elise’s fashion choices are an extension of her brand ethos—minimal, functional, and beautifully composed. Her eyewear reflects this same aesthetic clarity. She gravitates toward softly structured frames in neutral acetates, opting for sleek rectangular or subtly cat-eyed shapes that balance chicness with restraint. Brands like Miu Miu, DMY Studios, and Chanel align with her visual language, offering elevated staples that integrate seamlessly into her daily life. Elise’s sunglasses aren’t just accessories—they’re reflections of a lifestyle that champions beauty in simplicity.