ElGrandeToto (born Taha Fahssi, 10 August 1996) is a Moroccan rapper and cultural force who has redefined the sound and image of North African hip-hop. Rising from Casablanca’s underground scene, he broke into the mainstream with a fearless blend of trap, drill, and Arabic lyricism that challenged social norms and censorship. Tracks such as Pablo, Salgoat, and Mghayer propelled him to the top of streaming charts across Morocco and the wider Arab world, cementing his reputation as a boundary-pushing artist whose music speaks directly to youth culture. Unapologetic and polarising, ElGrandeToto has become one of the most talked-about figures in contemporary Arabic music.

His personal style is bold, street-driven, and unapologetically luxurious, mirroring the confrontational confidence of his sound. ElGrandeToto favours oversized silhouettes, graphic streetwear, and high-impact accessories that project status and attitude. Eyewear plays a defining role in his image, often worn as a statement of power rather than subtlety. He has been repeatedly photographed wearing Saint Laurent and Cartier sunglasses, particularly oversized acetate and rimless designs with dark lenses and gold detailing, a brand long associated with hip-hop prestige. He has also appeared in angular shield-style frames that reinforce his modern, defiant edge. Whether performing on stage, appearing in music videos, or moving through Casablanca, ElGrandeToto’s eyewear completes a look that is commanding, rebellious, and unmistakably iconic.