Cordell Broadus (born 21 February 1997) is an American entrepreneur, creative director, and former college football player whose dynamic career bridges entertainment, fashion, and digital innovation. The son of Snoop Dogg, Broadus first stepped into the spotlight as a highly recruited athlete before shifting his ambitions toward the creative industries. He has since built an impressive portfolio as a filmmaker, brand strategist, and cultural architect, collaborating with global labels and driving forward-thinking projects across Web3, streetwear, and youth culture. With a sharp business instinct and an innate sense of storytelling, Broadus has emerged as one of the most compelling multi-hyphenates of his generation.

His personal style reflects a refined, modern West Coast aesthetic — oversized silhouettes, premium streetwear, tailored varsity touches, and high-fashion flourishes that nod to both heritage and futurism. Eyewear plays a prominent role in that visual identity. Cordell often gravitates toward bold, sculptural frames from Bottega Veneta, favouring thick black acetates, angular rectangular shapes, and lightly tinted lenses that bring attitude without excess. His choices embody a cool, confident blend of luxury and street sensibility. To explore eyewear inspired by Cordell Broadus’s forward-thinking fashion vocabulary, shop on Pretavoir.