Chiara Ferragni
Chiara Ferragni

Chiara Ferragni

Chiara Ferragni

Chiara Ferragni (born 7 May 1987) is an Italian entrepreneur, fashion influencer and digital creator who rose to international fame through The Blonde Salad, the fashion blog she launched in 2009. She went on to build a global fashion and lifestyle business, becoming one of the most influential figures in the digital fashion industry. Ferragni has also collaborated with major fashion houses and appeared on the covers of international editions of Vogue, Vanity Fairand Grazia. The celebrity is recognised for helping shape the modern influencer industry and bringing social media firmly into luxury fashion.

Ferragni’s personal style blends Italian glamour with contemporary streetwear, moving between polished tailoring, feminine silhouettes, statement pieces and relaxed holiday dressing. Her eyewear choices reflect the same fashion-forward approach, with Ferragni spotted wearing brands including Cartier, Miu Miu, and Ferragamo. Her collection spans oversized sunglasses, sharp geometric frames, classic aviators and delicate rimless styles, often featuring distinctive lenses or luxury detailing. Whether attending fashion weeks, travelling or sharing holiday moments, Chiara Ferragni consistently treats eyewear as an integral part of her look, rather than simply a finishing accessory.

Pretavoir

Owned and operated by a qualified optometrist

An optician first

Established in 2009, owned and operated by a qualified optometrist. We are prescription eyewear experts, and you can trust our prescription lens quality.

Bought direct, never through third parties

We have accounts with Luxottica, Safilo, Marchon, Marcolin and each official distributor. We do not purchase products from third parties and have complete security in the authenticity of our supply chain.

You can come and see us

219 Brompton Road, Knightsbridge. The Pretavoir you know online, now in person. Eye tests and styling, no appointment needed. Our team are also available 24/7 on live chat.

Visit the Knightsbridge boutique

Pretavoir

Recently viewed