Bizarrap (born 29 August 1998) is an Argentine producer and DJ celebrated for his genre-shaping influence on Latin music and his wildly successful BZRP Music Sessions. Rising from the digital underground to global prominence, he became a cultural force through his razor-sharp production, innovative marketing, and collaborations with artists such as Shakira, Peso Pluma, Nathy Peluso, and Residente. His sessions consistently break worldwide streaming records, redefining how cross-genre collaborations are created and consumed. Known for his anonymity-leaning persona and minimalist aesthetic in the studio, Bizarrap has become one of the most influential producers of his generation, a visionary who continues to push the boundaries of modern music.

His personal style mirrors his controlled, futuristic mystique — clean streetwear, technical fabrics, and an understated palette that lets his music do the talking. Eyewear is one of his defining signatures, adding to his enigmatic presence. Bizarrap has been seen in the sporty, streamlined precision of Carrera, often opting for edgy shields, matte finishes, and dark reflective lenses that complement his sharp, high-tech aesthetic. Whether performing onstage, producing behind the console, or making rare public appearances, his sunglasses deliver a sleek, modern finish — a subtle extension of the cool, calculated energy that fuels Bizarrap’s global appeal.