Aurora James Sunglasses

Aurora James (born 12 July 1984) is a Canadian-born designer, creative director, and activist renowned for her commitment to sustainable fashion and social impact. She is the founder of luxury accessories brand Brother Vellies, celebrated for preserving traditional African design practices while producing ethically made footwear and handbags. In 2020, James launched the Fifteen Percent Pledge, a non-profit urging retailers to dedicate at least 15% of shelf space to Black-owned businesses, cementing her influence as both a style innovator and an agent of change. Her work has earned accolades from the CFDA and widespread recognition within the fashion industry.

James’s personal style is bold, intentional, and globally inspired, often combining sculptural silhouettes with rich textures and statement accessories. Her eyewear reflects this creative confidence—favouring oversized acetate frames, distinctive geometric shapes, and unique colour palettes. She has been spotted wearing labels such as Celine and Chloé, whose artisanal craftsmanship aligns with her own design ethos. Whether attending a runway show, speaking at a summit, or in the studio, Aurora James’s sunglasses embody the same artistry, cultural reverence, and fearless individuality that define her career.