It's been a remarkable journey of style and warmth as Max Mara celebrates the 10th anniversary of the Teddy Coat. This iconic outerwear piece has transcended fashion seasons and captivated the hearts of fashion enthusiasts around the world, becoming a timeless classic.

The Birth of a Legend

A decade ago, Max Mara introduced a revolutionary design that would forever change the landscape of winter fashion. The Teddy Coat, known for its plush, textured exterior, was an instant sensation. It combined a relaxed silhouette with the luxurious feel of teddy bear fur, setting a new standard for winter coats.

The Teddy Coat's versatility has been one of its most endearing qualities. Whether worn casually with jeans and boots or dressed up for a formal occasion, it effortlessly adapts to a variety of styles. The coat's minimalist design and neutral colour palette make it a canvas for personal expression, allowing individuals to make it their own.

Max Mara Orsola: A Timeless Connection to the Teddy Coat

Max Mara's new eyewear collection, inspired by their iconic Teddy Coat, is a beautiful fusion of comfort, texture, and timeless elegance. It's a reminder that fashion isn't limited to clothing alone; it extends to every detail of one's attire, including eyewear. With these glasses, you can embrace the style of the Teddy Coat and carry it with you wherever you go.

These glasses and sunglasses are designed not just for a season but for a lifetime. They carry a sense of elegance and sophistication that transcends fashion trends.

Shop Max Mara Orsola in black and dark havana

An Iconic Milan Moment

Once again, Milan, the fashion capital of the world, took centre stage as it hosted the spectacular 2023 Milan Fashion Show, the year's most magnificent runway event. Among the countless designer collections that graced the catwalk, Max Mara's eyewear stole the spotlight, effortlessly blending luxury, innovation, and style.

The collection featured a range of styles, from avant-garde geometric shapes to classic and oversized frames, each with a unique twist that set them apart from the ordinary. The brand's designers skillfully incorporated high-quality materials such as acetate, metal, and even unconventional elements like transparent plastics. These materials were not only chosen for their durability but also for the dynamic textures and colours they brought to the eyewear.

Versatility Meets Boldness

Max Mara's latest eyewear collection is a testament to versatility and boldness. The eyeglasses and sunglasses seamlessly transition from everyday elegance to high fashion, adapting to different styles and occasions. This versatility is a testament to Max Mara's commitment to creating eyewear that complements various outfits and lifestyles.

It was not only the runway models who honoured the coveted Teddy coat but also some of our favourite fashion influencers, including Leonie Hanne, Carodour and Tamara Kalinic. The Max Mara muses made a striking appearance at the brand's FW 23 Runway show in Milan a few months ago. Unsurprisingly, these esteemed fashion enthusiasts adorned themselves with the iconic Max Mara Teddy coat, complemented by the stylish dark havana Orsola frames. Embrace their style with the Max Mara Orsola MM0083 52F.

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